Museum Connections 2026: innovation at the core of culture

We are delighted to be participating in Museum Connections 2026, the international trade show dedicated to the challenges facing museums, cultural venues, and tourist attractions. This event is an opportunity to explore the trends and innovations that are transforming visitor experiences, with a focus on both economic and sustainability considerations. The trade show will take place on January 13 and 14, 2026, at Paris Expo Porte de Versailles, in Hall 5.2. We will welcome you at booth F48, alongside REAL ILLUSIONS, to discuss immersive XR solutions combining hardware and experience design.

January 13 and 14, 2026

Paris Expo Porte de Versailles - Hall 5.2

Booth F48

What is Museum Connections?

Museum Connections is an international trade show dedicated to museums, cultural institutions, and tourism. It is aimed at professionals seeking to enhance the visitor experience.

Each year, the event highlights innovations that are transforming cultural and tourist visits. These innovations revolve around several levers (digital, XR, spatial design, etc.) and integrate the economic and sustainability challenges of the sector.

Museum Connections is also a highlight for exchanges and meetings between professionals. It promotes the sharing of feedback, networking between stakeholders, and the emergence of new ambitious projects.

Museum Connections 2026 poster
Real Illusions museum AR app

Augmented reality for culture and tourism

At Museum Connections 2026, Matts Digital will showcase its virtual and augmented reality solutions for the culture and tourism sectors. Designed to enrich visitor experiences, these technologies offer more immersive and interactive tours.

We will be alongside REAL ILLUSIONS, which will present its multichannel augmented reality application, designed to offer unique experiences. Together, we will illustrate how these devices enhance immersion and improve the quality of visits, while ensuring visitor safety.

A preview of the program

Inspiration Conferences

Conferences on adapting museums, cultural and tourist sites: inclusion, accessibility, AI, etc.

Innovation TV

Feedback from collaborations between cultural and tourism stakeholders and solution providers

Culture Business Talks

Conferences on concrete solutions to enrich and optimize the customer experience in cultural and tourist venues

Museum Connections 2026 in photos

Logo Matts Digital

Matts Digital remains at your disposal for any further information.