Conferences on concrete solutions to enrich and optimize the customer experience in cultural and tourist venues
Museum Connections 2026: innovation at the core of culture
We are delighted to be participating in Museum Connections 2026, the international trade show dedicated to the challenges facing museums, cultural venues, and tourist attractions. This event is an opportunity to explore the trends and innovations that are transforming visitor experiences, with a focus on both economic and sustainability considerations. The trade show will take place on January 13 and 14, 2026, at Paris Expo Porte de Versailles, in Hall 5.2. We will welcome you at booth F48, alongside REAL ILLUSIONS, to discuss immersive XR solutions combining hardware and experience design.

Augmented reality for culture and tourism
At Museum Connections 2026, Matts Digital will showcase its virtual and augmented reality solutions for the culture and tourism sectors. Designed to enrich visitor experiences, these technologies offer more immersive and interactive tours.
We will be alongside REAL ILLUSIONS, which will present its multichannel augmented reality application, designed to offer unique experiences. Together, we will illustrate how these devices enhance immersion and improve the quality of visits, while ensuring visitor safety.
A preview of the program
Inspiration Conferences
Conferences on adapting museums, cultural and tourist sites: inclusion, accessibility, AI, etc.
Innovation TV
Feedback from collaborations between cultural and tourism stakeholders and solution providers
Culture Business Talks
Museum Connections 2026 in photos




